At Booking.com, we believe that travel is no longer just about seeing a new place; it’s about finding a destination that reflects who you truly are. Across Latin America, the “cookie-cutter” vacation is being replaced by highly personalized journeys. Whether you are a “Nature Seeker” looking for a remote treehouse in the Amazon or a “Culture Hunter” searching for a colonial boutique in Cartagena, our mission is to make it easier for everyone to experience the world exactly how they want to.

Here are the top ways Latin American travelers are customizing their adventures this season.

The “Slow Adventure” Movement

The era of the 48-hour city sprint is fading. In its place, we are seeing the rise of the Slow Adventure. This is travel that prioritizes the “how” over the “where.”

• The Experience: It’s about taking the scenic train through the Andes instead of a 40-minute flight, or spending a week in a single village in Oaxaca to learn the art of traditional weaving.
• Why it’s trending: Travelers are reporting higher levels of satisfaction when they limit their “destination count” and increase their “immersion time.”

2. Latin America’s Digital Nomad Boom

With more countries—like Colombia, Argentina, and Brazil—offering dedicated Digital Nomad Visas, our region has become the ultimate “work-from-anywhere” office.

• Medellín, Colombia: Known as the “City of Eternal Spring,” it’s currently a top-searched destination for remote workers due to its incredible café culture and tech-forward community.
• Buenos Aires, Argentina: For those who crave European-style architecture with a Latin pulse, the “Paris of the South” offers world-class internet and a cost of living that allows for a high quality of life.

3. “Farm-to-Stay”: The New Agrotourism

Latin Americans have always had a deep connection to the land, and now travelers are being invited into that relationship. Farm-to-Stay experiences are the new “luxury.”

• Coffee & Cacao: Stays on working coffee fincas in Colombia or organic cacao farms in Ecuador are surging in popularity.
• The Connection: Guests aren’t just sleeping there; they’re participating in the harvest, learning about sustainable soil health, and eating meals where the “food miles” are measured in feet.

4. The “Alt-Caribbean” Discovery

Travelers are looking beyond the traditional resort hubs to find the “Alt-Caribbean”—coastal spots that offer pristine beauty with a more local, authentic feel.

• The Hidden Gems: Searches are spiking for the rugged, turquoise waters of Curaçao and the surf-centric, laid-back vibes of Puerto Escondido, Mexico.
• Sustainability: These smaller destinations are often leaders in community-led conservation, ensuring that the reef you snorkel today will be there for generations to come.

5. Conscious Choice: The Power of Your Stay

At Booking.com, we know that travelers in Latin America are more conscious than ever.

• Transparency: Over 70% of travelers in our region now want the money they spend to stay within the local community.
• Eco-Certified: We’ve made it easier to find “Sustainable Travel” badges on our platform, highlighting stays—from treehouses in the Amazon to boutiques in Cusco—that prioritize waste reduction and fair labor practices.

Conclusion: Feel the Pulse

Latin America doesn’t just offer a vacation; it offers a new perspective. Whether you are working from a beach in Florianópolis or slow-traveling through the Sacred Valley, the continent invites you to breathe, connect, and discover.

Ready to find your own rhythm? Discover “Slow Adventure” stays and nomad-friendly rentals at Booking.com.